Virtually All DAD New Business has come from client referrals – Until Now
Toronto, Jan 06 /PRNewswire/ (http://www.directaccessdigital.com) Direct Access Digital (DAD) welcomes Mick Higgins who brings over a decade of experience in digital marketing, sales and traditional marketing to the Burlington, Ontario-based performance digital marketing agency. His role as Business Development Manager will focus primarily on scaling the rapidly growing DAD business in the areas of Search, Programmatic Display, Mobile, SEO, Social Media Marketing and emerging technologies.
DAD President and Co-Founder, Don McNeil and two-time Google Search Excellence Award Winner, Eric Rodgers started the business after identifying a need for a data-driven performance digital agency where numbers and attribution matter. “Hiring Business Development is the next step in our growth. We are sincerely grateful to our existing clients who recommended us to other businesses. It is their confidence in our partnership that got us to this point – currently we’re hiring on a rapid scale to keep up with demand.”
“Direct Access Digital’s commitment to transparency, process and a relentless desire to understand the consumer journey aligns seamlessly with my own principles. These principles also align with what advertisers have been asking for more of in recent years; a deeper understanding of how their advertising dollars affect their bottom line.” says Higgins, formerly the Director of Search and Innovation at Reprise Media.
“We are very pleased that Mick is joining us. Mick shares our vision of an industry and has a distinguished record in forging C-level relationships to understand the ‘why’ behind the ‘what’ before delivering win-win solutions. He knows the digital space tactically and strategically,” highlights Rodgers.
Digital advertising has outpaced traditional media channels dramatically in recent years.
The Interactive Advertising Bureau (IAB) has forecasted internet ad revenues at 11% growth by the end of 2015, to $4.229 billion in Canada.
While traditional large-scale agencies are struggling to understand and keep up with growing commercial interest in digital advertising and performance metrics. DirectAccessDigital.com has outshone and proven yet again that this specialized channel is best served by math men (and women), not mad men.
DAD’s client list includes large to mid-sized business such as one of the top five banks, the world’s largest home improvement retailers, and other Fortune 500 Companies. Direct Access Digital is a rapidly growing, full-service performance digital marketing agency. DAD’s 32-member team (and growing) are true experts in all digital marketing channels and platforms, as well as heavy analytics and project management.
About Direct Access Digital:
Direct Access Digital is an award-winning digital-performance marketing agency based in Burlington, Ontario, Canada. It won The Google Search Excellence Award in 2014 and 2015 – the award is only given to two Canadians a year. Founded in 2011, DAD has evolved into one of Canada’s leading boutique agencies, and now serve mid-sized businesses and Fortune 500 companies alike. Known for their expertise in all digital marketing verticals, from search engine marketing (SEM) to search engine optimization (SEO), local search, social media marketing, content marketing and more, their true hallmark is building strong partnerships with their clients and working diligently to deliver the tools, data and strategies that drive customer conversions and sales while aiding brand awareness.
Senior Digital Strategist