Measuring ROI in your digital marketing campaigns is critical – but it’s not easy. Piecing together the vast amounts of data available can be overwhelming.

At Direct Access Digital, we provide comprehensive business intelligence services to help you measure, refine and enhance your marketing efforts. With our measurement and analytics tools, custom strategies and professional insight on industry and user behaviour trends, we can help you optimize your digital campaigns to meet your conversion goals.


Our reporting and analysis services stem build on the following areas:

Analytics Tools and Goal Tracking. Our team of digital marketing experts will assist in installing analytics tools to track the metrics that align with your business goals. We’ll also work closely with you to design a goal-tracking strategy and establish benchmarks to increase reporting accuracy.

Custom Reporting and Analysis. Using a variety of analytics tools and industry-trend data, we conduct in-depth analysis to measure KPI and success rate across all your digital marketing initiatives, from social media to pay-per-click. Our reports can be delivered on a weekly, monthly or annual basis, as suits your needs, and with emphasis on simple clean and visual format, will give you instant insight into campaign trends and results.

Campaign Insights. We use data and customer behaviour analysis to make campaign enhancements and offer recommendations for future marketing strategies that will help broaden your reach and increase your conversions.

Penalty Risk Management. Google penalties happen. If you suspect you’ve been penalized by a recent Google algorithm update, we can help you determine why you were targeted and work with you to develop a comprehensive recovery plan.


Reporting and analysis are essential to the success of your marketing campaigns, and you shouldn’t trust the job to just anyone. When you partner with Direct Access Digital, you can count on:

  • A Google Excellence and Analytics Certified Partner.
  • Complete transparency in reporting of data.
  • Professional advice on how to invest your marketing budget and maximize your ROI.
  • A full-service strategy that goes far beyond the foundations of Analytics software.

You can also count on us to be available for any questions you might have about your reporting. We believe that success comes only when everyone – our team and yours – feels connected to the numbers and data that drive your business.