Unfortunately, not all customers are ready to commit to a sale in the moment they first connect with your brand. Or in other cases they might be ready, but work, a phone call or some other task pulls them temporarily off track.

Whatever the reason, losing these valuable prospective customers shouldn’t be an option. Retargeting lets you focus your marketing efforts on the most qualified consumers – those who have already shown an interest in your product or service. All they need now is careful guidance toward a conversion, and that’s where Direct Access Digital comes in.


Retargeting is a true complement to all of our digital marketing services, from display advertising to search engine marketing and more. But as an extra layer, we’ll provide you with expertise in the following areas:

Retargeting Strategy. Our comprehensive retargeting strategies take into consideration factors like frequency caps, segmentation and more, and we’ll also find the perfect balance between oversaturating and undersaturating potential customers.

Dynamic Ads. Fresh creative ads are critical to the success of a retargeting campaign, but dynamic ads go one step further by targeting customers with follow-up ads based on their specific interactions with your site. Our creative team will work with you to develop these ads, and our display advertising specialists will put them into action.

Analysis and Reporting. We provide complete analysis and reporting for our retargeting campaigns, not only by measuring clickthrough and conversion rates but also by studying your existing analytics. We’ll provide end-to-end views and create easy to digest reports, delivered on a schedule that works for you.


Whether you’re partnering with Direct Access Digital for retargeting expertise exclusively, or you’re considering it as part of a package of services, you can count on us for the following:

  • Constant contact with your customers throughout their research cycle, anywhere on the web.
  • Customer relationship building and increased brand recall.
  • Compelling ads that drive customers back to your website and into sales.

Whether with us or on your own, you’re already investing money and time to attract new customers. Don’t let them slip through your fingers. You can count on us to help you implement the comprehensive, detailed retargeting campaigns that will help increase your brand awareness, your customer loyalty, and most importantly, your conversions