Two-Time Google Search Excellence Winner Speaks Attribution at MasterClassing Event in Toronto to Big Brand Digital Leaders
2015-09-29 / PRNewswire. Today, DirectAccessDigital.com’s, Co-Founder, Eric Rodgers is speaking about the importance of attribution in the digital space. The audience is senior client-side executives attending the Digital Brand Masterclassing sessions in Toronto.
At The Spoke Club in Toronto, the half-day event has expert presentations and roundtable “surgeries” – defined as a more in-depth consultation and discussion to help brands understand how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints.
Eric Rodgers is the only Canadian to have won the Google Search Excellence Award Twice – it’s only given out to two Canadians a year.
While attribution may not seem like an exciting topic to digital marketers compared to branding and creative campaigns – it should be. The answer to all of the marketing questions is in the data. That data can get you more budget for the right conversions, Rodgers says, “your spend can be more succinctly aligned with your goals, and create less bleed. Attribution is really about focusing on where your marketing dollars are going, and understanding what touch points are actually contributing to conversions. Most advertisers end up wasting a lot of their time and money when attribution is not an integral part of their strategy.”
Rodgers was asked to speak on the panel because his digital marketing agency is more focused on being Math Men than Mad Men. He says, “Direct Access Digital is a different type of agency. Its plans are built using measurable metrics, rich analysis and deployed with continuous optimization we should always adapt to what the numbers are telling us. DAD operates with complete transparency and authenticity, to learning the way into unique success for each and every client – it’s not a one size fits all strategy.”
See an excerpt from Eric Rodgers’ Presentation, “Attribution & Programmatic Everything”
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Alongside Rodgers, the speakers include keynote speaker, The Director of Marketing Communications and Content from The Four Seasons Hotel & Resorts, Felicia Yukich and The Director of Brand and Creative, Porter Airlines, Michael Macaulay.
In attendance, senior management and technical leads from companies like: The Walt Disney Company, Equitable bank, Sunwing Travel Group, TD bank, BMW, Globus, B@B Bank, HSBC, BellMedia, Tourism Toronto, Contiki, Hockey Hall of fame, ScotiaBank, Pizza Hut, Corus Entertainment, Pizza-Hut, Cineplex, Quark Expeditions, BMO, The Royal Botanical Gardens, Windsor Arms, Rogers Carlson Wagonlit Travel, Whirlpool, SiriusXM, Insight vacations, Music Canada, Canada Post, and CIBC.
About Direct Access Digital: Direct Access Digital is an award-winning digital-performance marketing agency based in Burlington, Ontario, Canada. Founded in 2011, DAD has evolved into one of Canada’s leading boutique agencies, and now serve mid-sized businesses and Fortune 500 companies alike. Known for their expertise in all digital marketing verticals, from search engine marketing (SEM) to search engine optimization (SEO), local search, social media marketing and more, their true hallmark is building strong partnerships with their clients and working diligently to deliver the tools, data and strategies that drive customer conversions and sales while aiding brand awareness.
About MasterClassing Inc. Masterclassing hosts events in New York, Chicago, Los Angeles, Minneapolis, Dallas, Miami, Atlanta, Philadelphia, Washington DC, Toronto, London, Barcelona, Cologne, Dubai, Singapore and Sydney. In 2015, Masterclassing will host over 75 events in 16 cities within seven countries on four continents around the world.
Media Contact: Ceri Nelmes Senior Digital Strategist DirectAccessDigital.com Email Us Now 1.855.752.8665