100% of Our Direct Access Digital Team are Google Adwords Certified – Including Our Designers
At Direct Access Digital we like a challenge. And let’s be fair, anyone working in digital marketing is competitive. It’s an inherent part of …
Programmatic Campaign Manager
About the Role:
In this role, you will be responsible for promoting a range of financial products for a major Canadian client, across programmatic display and social channels. This responsibility will include building and managing an assigned portfolio of sophisticated performance-focused campaigns, with an emphasis on attention to detail and data-based decision making. Working with the other team members, you will ensure that clients' overall online marketing goals are met.
Specifically, your key accountabilities will be as follows:
• Build and manage complex performance display campaigns within channels such as DoubleClick, Adwords, Facebook and Twitter
• Leverage Excel pivot tables to analyze data and discover opportunities to optimize performance
• Maintain a deep understanding of emerging campaign trends, sharing insights and recommendations
• Develop best-performing strategies and optimize campaigns to maximum performance
• Forecast campaign budgets to pace with actual spend
• Maintain expertise on marketing technology, theory and tactics, to implement best practices and continuously improve campaign performance
• Maintain advanced reporting and metrics for your accounts, including but not limited to attribution models, path to conversion, cost-per-conversion, click-through-rate, pages-per-visit, etc
• Work with your teammates to ensure the accuracy of all marketing deployments
• Develop a personal relationship with client representatives, through regular discussion & reporting
• Concurrent support and coordination of multiple Digital Marketing projects in a fast paced environment
If this sounds like you, let's connect! Send us your cover letter, resume, and provide examples of previous work you have done to careers@directaccessdigital.com