Thanksgiving Food Drive Challenge

Game On Direct Access Digital Team! Thanksgiving Food Drive!

In the spirit of being thankful, and the pursuit of positive impact, the company embarked on a thanksgiving food drive to support the efforts of local Burlington, Ontario food banks. The company was broken into four teams, and each selected a captain in their own way. The decision had been made to make it a competition, with an unnamed reward to the team with the most food items raised.

food drive direct access digital salvation army burlingtonMy team, Team 3 (henceforth known as Team Alpha), selected me as their captain (I think that’s what happened) and when I realized the competition was under way…well I knew I had to do this right…

That night, I went home and told my kids what we were up to and they offered to assist. Then I hopped onto a retail website (no names, I don’t give endorsements) and proceeded to order a wide array of food items to be delivered to the office. A few days later, the truck arrived and a few members of Team Alpha helped me carry in the first round of goods.

The next morning I arrived with what my kids had collected, as well as a vast number of items my wife and kids had picked out at the store – we were set.

All of the visible food there, including in the Team Alpha barrel, is from Team Alpha. As for the competition, at last look one barrel has a broken elastic band in it…
There can be no doubt that Team Alpha has opened the competition with a crippling blow, and we are confident that the remaining teams will just crawl back into their respective holes. (Though we hope they do not).

Step up your game Teams 1, 2 and 4.

Sincerely,

Captain Alpha

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Direct Access Digital is an award-winning digital-performance marketing agency based in Burlington, Ontario, Canada. It won The Google Search Excellence Award in 2014 and 2015 – the award is only given to two Canadians a year. Founded in 2011, DAD has evolved into one of Canada’s leading boutique agencies, and now serve mid-sized businesses and Fortune 500 companies alike. Known for their expertise in all digital marketing verticals, from search engine marketing (SEM) to search engine optimization (SEO), local search, social media marketing, content marketing and more, their true hallmark is building strong partnerships with their clients and working diligently to deliver the tools, data and strategies that drive customer conversions and sales while aiding brand awareness.

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